Our Story & Mission

Built from real business challenges, powered by genuine insights, focused on your success

How We Started

Back in 2019, I was running a small consulting firm here in Perth. Like many business owners, I thought I understood my numbers. Revenue was growing, clients seemed happy, but something felt off. Despite increasing sales, cash flow was unpredictable.

That's when I discovered the gap between revenue growth and actual profitability. I spent months digging through financial data, testing different analysis methods, and building frameworks that actually revealed where money was being made and lost.

The breakthrough came when I realized most businesses focus on top-line growth while missing the crucial details about profit margins, customer acquisition costs, and operational efficiency. This insight changed everything.

What Drives Us Forward

Data-Driven Clarity

We believe numbers tell stories that gut feelings often miss. Our approach cuts through assumptions to reveal what's actually happening in your business.

Practical Solutions

Analysis without action is just expensive reporting. We focus on insights that lead to real, implementable changes in how you operate.

Long-term Partnership

Quick fixes don't build sustainable businesses. We work with clients over months and years, adapting strategies as markets and businesses evolve.

Meet the Team

A small but experienced group of analysts and strategists who've worked across different industries and business sizes throughout Australia.

Zara Kowalski

Lead Financial Analyst

Former banking analyst who specializes in cash flow optimization and cost structure analysis. She's worked with over 200 Australian businesses since 2020.

Why We Keep It Small

Most consulting firms grow quickly and lose the personal touch that makes analysis truly effective. We've deliberately stayed small because profitability analysis requires understanding the unique context of each business.

When you work with us, you're not getting a junior analyst following a template. You're getting experienced professionals who take time to understand your industry, challenges, and goals before making any recommendations.

This approach means we can't serve hundreds of clients, but the ones we do work with see meaningful improvements in their financial performance and decision-making processes.

Our Methodology

We've developed a systematic approach that goes beyond basic financial reporting to uncover the real drivers of profitability in your business.

Deep Financial Review

We examine three years of data to identify patterns, seasonal variations, and hidden cost drivers that impact your bottom line.

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Operational Assessment

Understanding how daily operations affect profitability through workflow analysis and resource allocation review.

Strategic Planning

Building actionable plans based on data insights that align with your business goals and market conditions.

Ongoing Monitoring

Regular check-ins and analysis updates to ensure strategies remain effective as your business grows and changes.

Our Journey

Key moments that shaped how we approach profitability analysis and client partnerships

2019

Founded in Perth

Started as a one-person consultancy after recognizing the gap between financial reporting and actual business insight. First client was a local manufacturing company struggling with pricing strategy.

2021

Methodology Development

After working with 50+ businesses, we codified our analysis approach into a systematic methodology. This became the foundation for more consistent and effective client outcomes.

2023

Team Expansion

Brought on additional analysts and moved to our current Bibra Lake office. This allowed us to serve more clients while maintaining the personalized approach that drives results.